Panasonic to dismantle digital camera business and place it under the umbrella of other operations


I have been saying for months that Nikon is not the only photo company in trouble. Panasonic just announced a big restructuring as profits sink and I am pretty sure this is just the beginning:

"Panasonic plans another round of restructuring of unprofitable businesses, responding to sinking profits with the same prescription that has restored the ailing giant to health before. Yet the company will need more than cutbacks to thrive in an electronics industry searching for new growth avenues as prices slide."

The interesting part is that Panasonic is planning to dismantle their digital camera business and place it under the umbrella of other operations:

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Panasonic GH5 camera now shipping

Post man must made my day!!!! #Gh5 #A7s #A6300 #A7sii

A post shared by Ovié (Oh-Vee-Yay) (@ovie.official) on

The Panasonic GH5 camera is now shipping. You can download the GH5 manual here. Check out also the B&H GH5 live stream event that will take place next week:


The GH5 filmmaking kit is currently coming with a $100 B&H gift card and it includes:

  • DMW-XLR1 XLR Microphone Adapter
  • DMW-BGGH5 Battery Grip
  • DMW-AC10 AC Adapter
  • DMW-DCC12 DC Coupler

Via 43addict.com

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Deal of the day: Macphun Aurora HDR 2017 + Trey’s complete HDR tutorial for $89


This month Macphun is celebrating 1.5 million downloads of Aurora HDR and they are offering a special: Aurora HDR 2017 + Trey Ratcliff's Complete HDR Tutorial 3.0 for $89 instead of $198 (over 50% off). This offer is valid until Saturday, April 1st. Upgrade pricing starts at $49 for users of Aurora HDR, and is $69 for Aurora HDR Pro users. Here is what you get:

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Fujifilm GFX camera and Fujinon GF lenses are now in stock


The Fujifilm GFX 50S medium format digital camera is finally in stock at Adorama and Amazon.

The Fujinon GF 120mm f/4 and GF 63mm f/2.8 lenses are also now available at Adorama and Amazon.

Additional Fuji GFX detailed coverage can be found here.

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Fuji to release new firmware updates for the X-T2 and X-Pro2 cameras with 33 improvements


Fujifilm is planning to announce a massive firmware updates for the X-T2 and X-Pro2 cameras with a total of 33 improvements:

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Meyer Optik Gorlitz Trioplan 35mm f/2.8 lenses will be available also in red, green and blue


Meyer Optik Gorlitz updated their Kickstarter project to include a special red, green, blue and titanium versions of the new Trioplan 35mm f/2.8 lens that will be offered for certain support levels:

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New wave of announcements coming in April



The 2017 NAB show (April 22nd - April 27th) and the 2017 Beijing Photograph & Electrical Imaging Machinery and Technology Fair (April 21st - April 24th) will both take place next month. March 31st is also the end of the financial year for several camera/lens manufacturers and they will start announcing their new products for the next financial year (the list includes Sony, Nikon, Canon, Panasonic, Blackmagic and others). Stay tuned for additional information and detailed coverage (see the 2017 NAB press conference schedule here).

Posted in Canon, Nikon, Panasonic, Sony | Tagged , | 3 Comments

What else is new?

what-else-is-new-logo
This week's recap from the rumors and addicts blogs:

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