Author Archives: PR admin

Sony NEX E-mount roadmap 2012-2013

By PR admin | Published: February 8, 2012

This is is Sony’s E-mount (NEX) roadmap for 2012-2013: G high performance standard zoom High magnification zoom Standard zoom Wide angle zoom Mid-magnification zoom Large aperture standard prime Middle telephoto prime Pancake (prime)

Posted in Sony| Tagged Roadmaps| 28 Comments

Two new Olympus lenses in 2012: M.Zuiko Digital ED 75mm f/1.8 and 60mm f/2.8 Macro

By PR admin | Published: February 8, 2012

In addition to the OM-D E-M5 camera ($999), Olympus also announced the development of two new lenses that will be announced by the end of the year: The M.ZUIKO DIGITAL ED 75mm F1.8 lens has a very bright, large F1.8 aperture in a beautiful full-metal design. This lens is great for portrait photography. Offers high-speed shooting with a […]

Posted in Olympus| 3 Comments

Pentax lens roadmap for 2012

By PR admin | Published: February 8, 2012

Pentax Japan released images of their upcoming lenses for 2012:

Posted in Pentax| Tagged Pentax 560mm f/5.6 lens, Roadmaps| 6 Comments

Sigma DP1 Merrill and DP2 Merrill 46MP cameras announced

By PR admin | Published: February 8, 2012

In addition to the SD1 price reduction, Sigma also announced the DP1 Merrill and DP2 Merrill compact cameras that will have the same 46MP APS-C X3 sensor from the SD1. Now, this is something interesting. Pricing was not announced. The DP1 has a 19mm f/2.8 lens (equivalent to 28mm), the DP2 has a 30mm f/2.8 lens (45mm […]

Posted in Sigma| Tagged Sigma DP2 Merrill| 43 Comments

Sigma slashes the price of the SD1 to $3,300, I still doubt someone will buy it

By PR admin | Published: February 8, 2012

When Sigma announced the $9700 price tag of their 46MP SD1 DSLR camera in 2011, many people didn’t get the joke. Well, there was no joke, the SD1 street price was set at $6899. Even their “limited edition” did not help and now Sigma is reducing the price of the SD1 to $3,300 MSRP in the US. This means […]

Posted in Sigma| Tagged Sigma SD1| 41 Comments

Sony announces 500mm f/4 Alpha mount lens (SAL500F40G)

By PR admin | Published: February 8, 2012

Sony finally announced their 500mm f/4 lens that was been on display at show for years. Shipment is expected in late March 2012. Longest-ever focal length G Lens from Sony Bright F4.0 aperture for superior light gathering Nano AR Coating on optical surfaces for flawless still images and HD video Compatible with SteadyShot INSIDE featured […]

Posted in Sony| 10 Comments

Olympus OM-D E-M5 announcement coverage

By PR admin | Published: February 7, 2012

The Olympus OM-D E-M5 camera is now officially announced. Olympus OM-D E-M5 pre-order options (some of the links may not be active yet, check back again later): Olympus E-M5 body only (silver) Olympus E-M5 body only (black) Olympus E-M5 body only black with 14-42mm lens Olympus E-M5 body only black with 12-50mm lens Olympus E-M5 […]

Posted in Olympus| Tagged Olympus OM-D, pre-order| 8 Comments

This is the new Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens

By PR admin | Published: February 7, 2012

This is the Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens ($4,999.95). Read more details at bhphotovideo.com:

Posted in Pentax| Tagged Pentax 645D| 18 Comments

Pentax will announce their 2012 plans at the CP+ show, here are the details

By PR admin | Published: February 7, 2012

Those are the new products for 2012 Pentax is expected to announce at the CP+ show in Japan this week (Google translated): Pentax smc DA 645 25 mm / 4.0: NEW RELEASE No, but suitable only as a DA lens. First delivery in April 2012 probably. Pentax smc D FA 645 90mm / 2.8: Lightweight telephoto […]

Posted in Pentax| 15 Comments