Photography news, before it happens

Pentax SMC DA 50mm f/1.8 lens

Pentax announced the new SMC DA 50mm f/1.8 lens that was part of the 2012 roadmap. The new lens will cost $249.95 and will start shipping in July 2012:

Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

“The new PENTAX-DA 50mm f/1.8 lens is ideal for photographers interested in portraiture and general photography,” explains John Carlson, Sr., Manager of Sales and Marketing, PENTAX RICOH IMAGING AMERICAS CORPORATION. “The lens measures just 1.5 inches long and weighs only 4.3 ounces, making it small enough and light enough to accompany photographers on all kinds of outings.”

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