Category Archives: Sony

Zeiss Distagon T* 2.8/12, Planar T* 1.8/32 lenses for Fuji XF and Sony E mounts

By PR admin | Published: September 22, 2012

During Photokina Carl Zeiss announced their plans to produce lenses for Sony NEX and Fuji XF mirrorless cameras. Here are few images of the first prototypes that are on display at the show. First, the Zeiss Distagon T* 2.8/12 lens for Fuji XF mount:

Also posted in Fuji, Zeiss| 2 Comments

Fuji now claims their XF lenses cannot cover a 35mm sensor, Sony and Panasonic full frame cameras are “possible”

By PR admin | Published: September 21, 2012

After yesterday’s post about a recent statement from a Fuji representative that some XF lenses are compatible with a full frame sensor, the same Hiroshi Kawahara from Fujifilm told a completely different story to dpreview: It has also moved to quell suggestions that its XF lenses are ready for a full-frame X-mount camera. ‘It would not work […]

Also posted in Fuji, Panasonic| Tagged , , | 45 Comments

Hasselblad’s drawings for a compact camera based on the Sony RX100

By PR admin | Published: September 20, 2012

Hasselblad will probably also market a small compact camera based on the Sony RX100 ($648) – one of the best compact cameras today. Digifotopro overlaid one of Hasselblad’s drawings and it matches perfectly with the RX100 design: This is how the Sony RX100 looks from the front and the top:

Also posted in Hasselblad| 24 Comments

Hasselblad working also on a new A-mount camera

By PR admin | Published: September 18, 2012

In addition to the Lunar mirrorless camera, Hasselblad is working also on a new A-mount camera (I assume it will be full frame based on the Alpha a99, after today’s announcement of partnership between Sony and Hasselblad). And if you are like me and think “the new Hasselblad mirrorless camera is so ugly, I cannot stop […]

Also posted in Hasselblad| Tagged | 55 Comments

Zeiss to produce lenses for Sony NEX and Fuji XF mirrorless system cameras

By PR admin | Published: September 18, 2012

Zeiss announced on their blog plans to produce lenses for Sony NEX and Fuji XF mirrorless cameras. The first three lenses currently in development are 2.8/12, 1.8/32 and 2.8/50 macro. What to expect: All new Zeiss mirrorless lenses will have autofocus Zeiss lenses for X-mount will have also a manual aperture setting Priced at around EUR 1,000 […]

Also posted in Fuji, Zeiss| Tagged | 45 Comments

Hasselblad and Sony in partnership to enrich product offerings

By PR admin | Published: September 18, 2012

For the development of the Lunar mirrorless camera, Hasselblad joined forces with S0ny:

Also posted in Hasselblad| 25 Comments

Is the XQD memory format dead already? (XQD 2.0 specification announced)

By PR admin | Published: September 15, 2012

Do you know what is missing from all of the leaked and official Photokina announcements so far? XQD memory cards. Not a single new camera with XQD support was announced. Not even the new, top of the line, Sony a99 and RX1 cameras. This is strange, considering that Sony was the first company to support the XQD standard. Currently […]

Posted in Sony| Tagged , | 12 Comments

Sony goes to bed with Olympus, “jointly developed components” expected

By PR admin | Published: September 15, 2012

Not a rumor, but an exciting piece of news: Sony and Olympus announced yesterday, September 14th, that they have entered into exclusive negotiations to conclude a capital partnership:

Also posted in Olympus| 29 Comments

Sony RX1 – the day after

By PR admin | Published: September 12, 2012

Clearly the Sony RX1 compact full frame camera has been the most interesting announcement for the 2012 Photokina show so far. Here is what some websites that got the chance to try out the camera had to say: This isn’t just Sony’s most serious compact camera, but arguably the most serious compact camera we’ve ever seen (dpreview) Honey […]

Posted in Sony| Tagged | 52 Comments

Sony announced new Zeiss Planar T* 50mm f/1.4 ZA SSM lens

By PR admin | Published: September 12, 2012

Sony announced the development of a new Zeiss Planar T* 50mm f/1.4 ZA SSM full frame lens (Alpha mount) that is scheduled to be released in Spring of 2013. The filter size will be 72mm as you can see from the picture above. No other information is available at this point.

Also posted in Zeiss| Tagged | 17 Comments