Sony announces 500mm f/4 Alpha mount lens (SAL500F40G)



Sony finally announced their 500mm f/4 lens that was been on display at show for years. Shipment is expected in late March 2012.

  • Longest-ever focal length G Lens from Sony
  • Bright F4.0 aperture for superior light gathering
  • Nano AR Coating on optical surfaces for flawless still images and HD video
  • Compatible with SteadyShot INSIDE featured in all α cameras
  • New SSM drive circuit for quick, accurate autofocus
  • Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
  • Enhanced handling and operability

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Olympus OM-D E-M5 announcement coverage

The Olympus OM-D E-M5 camera is now officially announced.

Olympus OM-D E-M5 pre-order options (some of the links may not be active yet, check back again later):

I have already reported the basic specs of the new Olympus SZ-31MR and TG-820 compact cameras.

More images and videos after the break:
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This is the new Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens

This is the Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens ($4,999.95). Read more details at bhphotovideo.com:

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Posted in Pentax| Tagged | 18 Comments

Pentax will announce their 2012 plans at the CP+ show, here are the details

Those are the new products for 2012 Pentax is expected to announce at the CP+ show in Japan this week (Google translated):

Pentax smc DA 645 25 mm / 4.0: NEW RELEASE No, but suitable only as a DA lens. First delivery in April 2012 probably.

Pentax smc D FA 645 90mm / 2.8:  Lightweight telephoto lens, ideal for portraits with a special Bokeh. Market introduction in 2012.

Pentax smc DA 560mm / 5.6:  Expected long telephoto lens for K mount for sports and nature photography. Market introduction in 2012.

Pentax smc DA 50 mm / 1.8: Bright lens with telephoto lens for low-K bayonet launch in 2012.

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Sigma APO 50-150mm f/2.8 EX DC OS HSM lens to start shipping in Spring

Sigma “confirmed” on Twitter that their APO 50-150mm f/2.8 EX DC OS HSM lens will be available this Spring. Any believers?

Posted in Sigma| 11 Comments

Olympus OM-D E-M5 hands-on video published by Cnet

Cnet just published a hands-on of the not yet announced Olympus OM-D E-M5 camera. Hurry, this won’t stay online for long.

Some screenshots:

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Pentax Optio WG-2 rugged camera announced

Pentax announced the previously rumored Option WG-2 rugged camera. The new version is waterproof to 40 feet, has a new 16MP sensor and can shoots 1080p video. The lens has 6 built-in LED lights. The WG-2 GPS model has improved battery life. The price is $349.95 for the regular and $399.95 for the GPS version.

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New Sigma cameras to be announced tomorrow

Shinzo Fukui (Brand director at Sigma Corp.) posted this on Twitter:

“Announcement of new models will be presented at the CP + scheduled for 4:00 tomorrow afternoon.”

Posted in Sigma| 18 Comments

Olympus OM-D E-M5 camera pricing (US)

This will be the US pricing for the Olympus OM-D E-M5 camera that will be announced tonight at 9 p.m. EST:

  • Olympus OM-D E-M5 body only: $1000
  • Olympus OM-D E-M5 with 14-42mm lens: $1100
  • Olympus OM-D E-M5 with 12-50mm lens: $1300
Posted in Olympus| Tagged | 19 Comments

Fuji X-Pro1 available for pre-order in the UK

Jessops (UK) is now taking pre-orders for the Fuji X-Pro1.

See US pre-order options here.

Posted in Fuji| Tagged | 6 Comments