Photography news, before it happens

Sony a7 main features:

• Full Frame 24.3 MP resolution with 14-bit RAW recording
• Fast Hybrid AF w/ phase-detection for DSLR-like speed
• Fast Intelligent AF optimized for full-frame sensor
• Fully compatible w/ Sony’s E-mount and new full-frame lenses
• Direct access interface for fast, natural shooting control
• High contrast 2.4-million dot OLED EVF for eye-level framing
• Simple connectivity to smartphones via Wi-Fi® or NFC
• PC control w/ remote video capture control
• Full HD movie at 24p/60i/60p w/uncompressed HDMI output
• Price: $1,698.00

The Sony a7r model adds the following features:

• Full Frame 36.3 MP resolution with 14-bit RAW recording
• Fast Intelligent AF optimized for full-frame sensor
• New high-speed BIONZ® X image processor
• Sample images
• Price: $2,298.00

Sony a7 and a7r hands-on review from The Camera Store:

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Major announcement from Sony - two new full frame mirrorless cameras, another compact camera, several lenses, adapters and accessories:

Cameras

• Sony a7R
• Sony a7
• Sony a7 with 28-70mm lens

• Sony RX10

Lenses

• Sony 24-70mm f/4 ZA OSS lens
• Sony FE 35mm f/2.8 ZA lens
• Sony FE 55mm f/1.8 ZA lens
• Sony 70-200mm f/2.8 G SSM II lens
• Sony A-Mount to E-Mount lens adapter
• Sony A-Mount to E-Mount lens adapter with translucent mirror technology

Accessories

• Sony genuine leather case for a7 or a7R
• Sony vertical battery grip for a7 or a7R
• Sony W series battery charger
• Sony FA-CS1M off-camera shoe for Alpha digital cameras
• Sony semi-hard LCD screen protector for a7 or a7R

All new Sony products are also available for pre-order at Adorama and Amazon.

Watch also the official Sony presentation:

Additional coverage on the new Sony products is coming in few hours.

Diglloyd published earlier his review of the upcoming Sony a7 full frame mirrorless interchangeable lens camera. The article is now removed but you can accessed the cached Google pages here. There are also images of the upcoming Zeiss ZA FE 35mm f/2.8 Sonnar, Zeiss ZA FE 55mm f/1.8 Sonnar, Zeiss FE 24-70mm f/4.0 OSS and Zeiss ZA FE 70-200mm f/4 ZA OSS lenses. The official announcement will be in few hours. Stay tuned for detailed coverage.