Two new Olympus lenses in 2012: M.Zuiko Digital ED 75mm f/1.8 and 60mm f/2.8 Macro

By PR admin | Published: February 8, 2012

In addition to the OM-D E-M5 camera ($999), Olympus also announced the development of two new lenses that will be announced by the end of the year:

The M.ZUIKO DIGITAL ED 75mm F1.8 lens has a very bright, large F1.8 aperture in a beautiful full-metal design. This lens is great for portrait photography.

  • Offers high-speed shooting with a bright F1.8 suitable for the studio use, low light shots and indoor sports.
  • High quality metal design and finish.
  • Expected launch by the end of the year 2012. Specifications and price are not yet determined.

The M.ZUIKO DIGITAL ED 60mm F2.8 Macro lens has excellent close-up shooting capability, in a dust-/ splash-proof body. This lens is ideal for nature photography.

  • Offers the 1:1 life size magnification (equivalent to 2:1 in 35mm) at the closest focusing distance of 0.19m/0.62ft.
  • Dust-/splash-proof design.
  • Expected launch by the end of the year 2012. Specifications and price are not yet determined.



Posted in Olympus | 3 Comments

Pentax lens roadmap for 2012

By PR admin | Published: February 8, 2012
new Pentax K-01 lens

new Pentax K-01 lens, pending release date

Pentax Japan released images of their upcoming lenses for 2012:

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Posted in Pentax | Tagged , | 6 Comments

Sigma DP1 Merrill and DP2 Merrill 46MP cameras announced

By PR admin | Published: February 8, 2012
Sigma DP1 Merrill

Sigma DP1 Merrill

Sigma DP2 Merrill

Sigma DP2 Merrill

In addition to the SD1 price reduction, Sigma also announced the DP1 Merrill and DP2 Merrill compact cameras that will have the same 46MP APS-C X3 sensor from the SD1. Now, this is something interesting. Pricing was not announced.

The DP1 has a 19mm f/2.8 lens (equivalent to 28mm), the DP2 has a 30mm f/2.8 lens (45mm equivalent).

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Posted in Sigma | Tagged | 43 Comments

Sigma slashes the price of the SD1 to $3,300, I still doubt someone will buy it

By PR admin | Published: February 8, 2012

When Sigma announced the $9700 price tag of their 46MP SD1 DSLR camera in 2011, many people didn't get the joke. Well, there was no joke, the SD1 street price was set at $6899. Even their "limited edition" did not help and now Sigma is reducing the price of the SD1 to $3,300 MSRP in the US. This means that you will probably be able to buy it for less than $3k in few days. You can thank Nikon and their 36MP D800 later.

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Posted in Sigma | Tagged | 41 Comments

Sony announces 500mm f/4 Alpha mount lens (SAL500F40G)

By PR admin | Published: February 8, 2012



Sony finally announced their 500mm f/4 lens that was been on display at show for years. Shipment is expected in late March 2012.

  • Longest-ever focal length G Lens from Sony
  • Bright F4.0 aperture for superior light gathering
  • Nano AR Coating on optical surfaces for flawless still images and HD video
  • Compatible with SteadyShot INSIDE featured in all α cameras
  • New SSM drive circuit for quick, accurate autofocus
  • Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
  • Enhanced handling and operability

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Posted in Sony | 10 Comments

Olympus OM-D E-M5 announcement coverage

By PR admin | Published: February 7, 2012

The Olympus OM-D E-M5 camera is now officially announced.

Olympus OM-D E-M5 pre-order options (some of the links may not be active yet, check back again later):

I have already reported the basic specs of the new Olympus SZ-31MR and TG-820 compact cameras.

More images and videos after the break:
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Posted in Olympus | Tagged , | 8 Comments

This is the new Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens

By PR admin | Published: February 7, 2012

This is the Pentax D FA 645 25mm f/4 AL (IF) SDM AW lens ($4,999.95). Read more details at bhphotovideo.com:

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Posted in Pentax | Tagged | 18 Comments

Pentax will announce their 2012 plans at the CP+ show, here are the details

By PR admin | Published: February 7, 2012

Those are the new products for 2012 Pentax is expected to announce at the CP+ show in Japan this week (Google translated):

Pentax smc DA 645 25 mm / 4.0: NEW RELEASE No, but suitable only as a DA lens. First delivery in April 2012 probably.

Pentax smc D FA 645 90mm / 2.8:  Lightweight telephoto lens, ideal for portraits with a special Bokeh. Market introduction in 2012.

Pentax smc DA 560mm / 5.6:  Expected long telephoto lens for K mount for sports and nature photography. Market introduction in 2012.

Pentax smc DA 50 mm / 1.8: Bright lens with telephoto lens for low-K bayonet launch in 2012.

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Posted in Pentax | 15 Comments