No, this is not a joke – Fujifilm just introduced its skin care/beauty product line:
Fujifilm introduces Astalift skincare products to the European market — To be launched in France in February 2012
FUJIFILM Corporation (President and CEO: Shigetaka Komori) is introducing skincare products based on its proprietary technologies to the European market with a view to expand its healthcare business operations. The Astalift series of skincare products, which have earned high user acclaim in Japan and China, will be launched in France in February 2012, to be followed by other countries in Europe.













